Specifics for B2B/B2C Customers

Learn about the differences in how B2B and B2C customers are processed.

1. B2C Customers

(private customers)

1.1 Processing Options

Individual customers

Each B2C customer gets its own customer record:

Advantages:

• Complete customer history
• Individual terms and conditions possible

Disadvantages:

• Many customer master records
• More administrative effort

Collective account

All B2C customers are posted to a single collective account:

Advantages:

• Clear customer list
• Less master data maintenance

Disadvantages:

• No individual customer history
• No reminders at customer level

1.2 Configuration for B2C

Create a collective customer (for example, "WEBSHOP-B2C").

Or enable automatic customer creation.

Select a suitable customer template.

2. B2B Customers

(business customers)

As a rule, B2B customers should be created as individual customers. This is required in order to cover specific requirements such as individual payment terms, credit limits, and customer-specific prices. In addition, this approach allows payment discounts and discounts to be applied correctly and enables targeted reminder handling.

To configure B2B customers, first enable "automatic customer creation" in the system. Then select a suitable "B2B customer template". Finally, configure the "customer group mapping" accordingly to ensure correct assignment.

3. Customer Groups in Shopware

Shopware customer groups

Shopware supports various customer groups:

Group	Description
Standard customers	Regular registered customers
Dealers	B2B customers with dealer status
VIP	Customers with special terms

Mapping to Business Central

1. Open Shopware → Mapping.
2. Select Customer Groups.
3. Map the Shopware groups to BC price groups.

Shopware group	BC price group
Standard customers	STANDARD
Dealers	DEALER
VIP	VIP

4. VAT Registration No. Processing

B2B customers

For B2B customers with a VAT registration no.:

1. The VAT registration no. is transferred from Shopware.
2. The corresponding VAT posting group is assigned.
3. Tax exemption is applied for EU deliveries where applicable.

Tax exemption

For a valid VAT registration no. and an EU delivery:

1. Check that the VAT registration no. is valid.
2. Assign the corresponding posting group.
3. Issue a net invoice.