> For the complete documentation index, see [llms.txt](https://docs.solutioo.de/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.solutioo.de/shopware/shopware6_en_us/customer-management/specifics-for-b2b-b2c-customers.md).

# Specifics for B2B/B2C Customers

#### 1. B2C Customers

(private customers)

**1.1 Processing Options**

{% columns %}
{% column %}
**Individual customers**

Each B2C customer gets its own customer record:

**Advantages:**

* Complete customer history
* Individual terms and conditions possible

**Disadvantages:**

* Many customer master records
* More administrative effort
  {% endcolumn %}

{% column %}
**Collective account**

All B2C customers are posted to a single collective account:

**Advantages:**

* Clear customer list
* Less master data maintenance

**Disadvantages:**

* No individual customer history
* No reminders at customer level
  {% endcolumn %}
  {% endcolumns %}

**1.2 Configuration for B2C**

<table data-view="cards"><thead><tr><th></th><th></th></tr></thead><tbody><tr><td><i class="fa-album-collection-circle-user">:album-collection-circle-user:</i></td><td>Create a <strong>collective customer</strong> (for example, "WEBSHOP-B2C").</td></tr><tr><td><i class="fa-camera-rotate">:camera-rotate:</i></td><td>Or enable <strong>automatic customer creation.</strong></td></tr><tr><td><i class="fa-book-user">:book-user:</i></td><td>Select a suitable <strong>customer template.</strong></td></tr></tbody></table>

#### 2. B2B Customers

(business customers)

As a rule, B2B customers should be **created as individual customers**. This is required in order to cover specific requirements such as individual payment terms, credit limits, and customer-specific prices. In addition, this approach allows payment discounts and discounts to be applied correctly and enables targeted reminder handling.

To **configure** B2B customers, first enable *"automatic customer creation"* in the system. Then select a suitable *"B2B customer template"*. Finally, configure the "customer group mapping" accordingly to ensure correct assignment.

#### 3. Customer Groups in Shopware

{% columns %}
{% column width="50%" %}
**Shopware customer groups**

Shopware supports various customer groups:

<table><thead><tr><th width="115.083984375">Group</th><th width="176.29736328125">Description</th></tr></thead><tbody><tr><td>Standard customers</td><td><p>Regular registered</p><p>customers</p></td></tr><tr><td>Dealers</td><td><p>B2B customers with</p><p>dealer status</p></td></tr><tr><td>VIP</td><td>Customers with special terms</td></tr></tbody></table>
{% endcolumn %}

{% column width="50%" %}
**Mapping to Business Central**

1. Open **Shopware** → **Mapping**.
2. Select **Customer Groups.**
3. Map the Shopware groups to BC price groups.

<table><thead><tr><th width="150.2342529296875">Shopware group</th><th width="131.086669921875">BC price group</th></tr></thead><tbody><tr><td>Standard customers</td><td>STANDARD</td></tr><tr><td>Dealers</td><td>DEALER</td></tr><tr><td>VIP</td><td>VIP</td></tr></tbody></table>
{% endcolumn %}
{% endcolumns %}

#### 4. VAT Registration No. Processing

<table data-view="cards"><thead><tr><th></th><th></th><th></th></tr></thead><tbody><tr><td><i class="fa-business-time">:business-time:</i></td><td><strong>B2B customers</strong></td><td><p>For B2B customers with a VAT registration no.:</p><ol><li>The VAT registration no. is transferred from Shopware.</li><li>The corresponding VAT posting group is assigned.</li><li>Tax exemption is applied for EU deliveries where applicable.</li></ol></td></tr><tr><td><i class="fa-sack-dollar">:sack-dollar:</i></td><td><strong>Tax exemption</strong></td><td><p>For a valid VAT registration no. and an EU delivery:</p><ol><li>Check that the VAT registration no. is valid.</li><li>Assign the corresponding posting group.</li><li>Issue a net invoice.</li></ol></td></tr></tbody></table>


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.solutioo.de/shopware/shopware6_en_us/customer-management/specifics-for-b2b-b2c-customers.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.