Marketing Text & Rich Content

The product description in Shopware is fed from the marketing text of the item. It is passed as HTML – formatting such as bold or italic is therefore possible.

Web Name vs. Description

• Web Name = item description (Description) or its translation → Shopware name.
• Description = marketing text (entity text) → Shopware description (HTML).

The two are managed separately, so you can maintain the name and the long description independently.

Editing the marketing text

On the Item Card, you will find the Marketing Text (on the right in the default view). Click Edit to open the editor.

Bulk maintenance via import

For large numbers of items, imports are a good option:

• CSV import for marketing text
• Excel import for marketing text

You will find these functions in the item list.

Language-dependent marketing texts are transferred as a language variant during the upload (see Multilingual Item Data).

For advanced, attribute-based text modules, our team will be happy to support you with an individual solution.

Frequently Asked Questions

Can the product description contain HTML formatting?

Yes. The marketing text is passed as HTML to the Shopware “description” field. Formatting such as bold, italic, lists, and headings is retained. Make sure the HTML is clean and sensibly structured – this helps both readers and search engines.

How do I maintain marketing texts for many items efficiently?

For bulk maintenance, the CSV import and the Excel import for marketing texts are available in the item list. This lets you load descriptions for many items at once instead of editing them one by one.