> For the complete documentation index, see [llms.txt](https://docs.solutioo.de/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.solutioo.de/shopware/shopware6_en_us/master-data-management/marketing-text-and-rich-content.md).

# Marketing Text & Rich Content

The **product description** in Shopware is fed from the **marketing text** of the item. It is passed as **HTML** – formatting such as **bold** or *italic* is therefore possible.

**Web Name vs. Description**

* **Web Name** = item description (`Description`) or its translation → Shopware `name`.
* **Description** = marketing text (entity text) → Shopware `description` (HTML).

The two are managed separately, so you can maintain the name and the long description independently.

**Editing the marketing text**

On the Item Card, you will find the **Marketing Text** (on the right in the default view). Click **Edit** to open the editor.

**Bulk maintenance via import**

For large numbers of items, imports are a good option:

* **CSV import for marketing text**
* **Excel import for marketing text**

You will find these functions in the item list.

{% hint style="info" %}
Language-dependent marketing texts are transferred as a language variant during the upload (see [Multilingual Item Data](/shopware/shopware6_en_us/master-data-management/multilingual-item-data.md)).
{% endhint %}

{% hint style="success" %}
For advanced, attribute-based text modules, our team will be happy to support you with an individual solution.
{% endhint %}

### Frequently Asked Questions

#### Can the product description contain HTML formatting?

Yes. The marketing text is passed as HTML to the Shopware “description” field. Formatting such as bold, italic, lists, and headings is retained. Make sure the HTML is clean and sensibly structured – this helps both readers and search engines.

#### How do I maintain marketing texts for many items efficiently?

For bulk maintenance, the CSV import and the Excel import for marketing texts are available in the item list. This lets you load descriptions for many items at once instead of editing them one by one.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.solutioo.de/shopware/shopware6_en_us/master-data-management/marketing-text-and-rich-content.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.