SEO Metadata

For good findability in the shop and in search engines, you can maintain SEO metadata and transfer it to Shopware.

Available fields

Field	Shopware
Meta title	metaTitle
Meta description	metaDescription
Keywords	keywords

This metadata can be maintained per language – that is, a separate title, description, and set of keywords for each language.

Where is SEO data maintained?

• Parent (configurable) items have dedicated meta fields.
• Categories can also be given a meta title, meta description, and keywords.
• Images carry an alt text through their description (important for image SEO).

SEO tip: For each language, write a concise meta title (about 55–60 characters) and a meaningful meta description (about 150–160 characters) with the most important keyword at the beginning.

Relation to the product description

The actual product description comes from the Marketing Text. Pay attention to meaningful headings and structure – this helps both readers and search engines.

Frequently Asked Questions

Can I maintain a different meta title and meta description for each language?

Yes. The meta title, meta description, and keywords can be maintained per language and are transferred to Shopware for each language variant of the sales channel. This way, every language gets its own optimized SEO fields.

How long should the meta title and meta description be?

As a guideline: a meta title of about 55–60 characters and a meta description of about 150–160 characters. Place the most important keyword as early as possible. For images, a meaningful alt text (image description) is also important.

Do categories also get SEO metadata?

Yes. In addition to products, categories can also be given a meta title, meta description, and keywords. This improves the findability of the category pages in the shop and in search engines.