> For the complete documentation index, see [llms.txt](https://docs.solutioo.de/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.solutioo.de/shopware/shopware6_en_us/master-data-management/seo-metadata.md).

# SEO Metadata

For good findability in the shop and in search engines, you can maintain **SEO metadata** and transfer it to Shopware.

**Available fields**

| Field                | Shopware          |
| -------------------- | ----------------- |
| **Meta title**       | `metaTitle`       |
| **Meta description** | `metaDescription` |
| **Keywords**         | `keywords`        |

This metadata can be maintained **per language** – that is, a separate title, description, and set of keywords for each language.

**Where is SEO data maintained?**

* **Parent (configurable) items** have dedicated meta fields.
* **Categories** can also be given a meta title, meta description, and keywords.
* **Images** carry an alt text through their description (important for image SEO).

{% hint style="success" %}
**SEO tip:** For each language, write a concise meta title (about 55–60 characters) and a meaningful meta description (about 150–160 characters) with the most important keyword at the beginning.
{% endhint %}

**Relation to the product description**

The actual product description comes from the [Marketing Text](/shopware/shopware6_en_us/master-data-management/marketing-text-and-rich-content.md). Pay attention to meaningful headings and structure – this helps both readers and search engines.

### Frequently Asked Questions

#### Can I maintain a different meta title and meta description for each language?

Yes. The meta title, meta description, and keywords can be maintained per language and are transferred to Shopware for each language variant of the sales channel. This way, every language gets its own optimized SEO fields.

#### How long should the meta title and meta description be?

As a guideline: a meta title of about 55–60 characters and a meta description of about 150–160 characters. Place the most important keyword as early as possible. For images, a meaningful alt text (image description) is also important.

#### Do categories also get SEO metadata?

Yes. In addition to products, categories can also be given a meta title, meta description, and keywords. This improves the findability of the category pages in the shop and in search engines.


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# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.solutioo.de/shopware/shopware6_en_us/master-data-management/seo-metadata.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.